The answer is Friday’s. The second store we  built was in Houston with the first, in Dallas. The punch line is that Southwest only had three airplanes and we chartered one of them to take our faithful customers from the Dallas Greenville Avenue store to the opening night of the Houston Galleria store. I have tried over the years to get some mileage out of this by dropping the fact that I charted a third of the airline. I usually get disbelief at first and then a good laugh when I explain, but I don’t get bumped to First Class because flying with Southwest is always first class. (Maybe I’ll get a little mileage out of this blog!- just kidding.) Here is a quote from founder Herb Kelleher articulating one of their core principles and a reason WHY“We tell our people, ‘Don’t worry about profit. Think about customer service.’ Profit is a by-product of customer service. It’s not an end to itself.”

Friday’s founding principles focused on the same priority. I love Henry Ford’s quote on the topic, “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.”

Note: See my Quotes page for more.

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