Posts Tagged founder



Times Have Changed
I have found writing a very enlightening process. Hopefully, my readers will get as much out of reading the book as I have had in writing it. Besides combining the book’s content with my years of experience, I have spent much time researching current trends to make this information relevant for today. In this technology driven age, it seems presentation is paramount.  There are a variety of new forms of communication besides traditional publishing. The attention span of the reader is being trained by USA Today, Facebook and Twitter.  The rate and direction of change is hard for even the professionals in the business world to absorb.

Help Wanted
My working research indicated a clear need. The business world is confused. Young people straight out of college have no direction. Companies are failing in record numbers. I have heard the stories from people I have met and interviewed. It is clear to me that business people can become much more successful. All they need is some help. Frankly, I couldn’t wait to get started because I know what it takes to be successful.

The Solution
I gathered a team of professionals to help me with this important piece of work. Initially, we assembled a wealth of information and sorted it into what we felt was a logical outline. Then we wrote our first draft which had sufficient value to attract a respected agent. Along the way we developed our graphics and worked through our first re-write. Our objective has always been clear. It was not to tell the story of T.G.I. Friday’s or to simply be a tell-all memoir. Instead, we have focused on producing a working manual for entrepreneurs, up-start young managers, or anyone who simply wants to have a more successful life. This life-long collection of tools, philosophies, theories and metaphors are all well suited to the task.


Life’s Manual
Recently, I had a little unanticipated “think” time while being hospitalized with a tough flu-like infection. I don’t know if it was the morphine or the high fever, but in my delirium, I had an epiphany. What people need is something simple and easy to use that can still give them dramatic changes. Certainly you are familiar with the manuals you receive with major purchases, automobiles and the like. While there is thick, well document version, almost none of us get beyond the Quick Start Guide” and truthfully some of us only use it when all else has failed! So, our vision is to produce a business success “Quick Start Guide.”

The Right Road
Whether you need a start-up, a tune-up or simply a road map, this guide will help you with goal setting, problem solving, and development.  We are hard at work producing the operating manual that will guide you down the road to your greater development. All we ask is that you think while we teach you the ins and outs of a principle-based foundation that will take you and your business the distance.  When you learn “how to think” not “what you think” you will be on the road to success!

Dan Scoggin
Friday’s Founder


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Counseling has always been one of my most rewarding endeavors. In the past, my employees, and today’s young people are trying to understand life. As I started writing my book everyone commented on today’s youth and difficulties with the work force. The problem appears to be a generational change that has not been met with change and understanding on the part of their leaders and  management. I like what the younger generations are bringing to the table and when properly challenged and managed will give us a bright future.

In the book I use several metaphors dealing with goal setting and the future. Earlier in this blog I used the illustration of looking at the bugs on the windshield and not seeing the road ahead.  The advice I have given recently that seems to resonate best with the younger generations, is before you decide on today, envision where you would like to picture yourself 10 years from today. This exercise has created a lot of ‘aha’ moments. See where you want to be clears away a lot of confusion about how to get there.  I like the Peter Drucker quote, “The best way to predict the future is to create it.” Ignore what Yogi Berra humorously  says, “The future ain’t what it used to be.” Rather listen to George Burns, “I look to the future because that’s where I’m going to spend the rest of my life.”

One of my principle metaphors in the book addresses how goal setting and looking into the future  makes the immediate decision making more clear. Final statement on this topic comes from Jack Welch, “Control your own destiny or someone else will.”


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I now have a current view of the worlds obesity problem. First, there is no secret that it is very pleasurable to eat. Second, no one forces you to eat, so it is a choice. Third, eating choices both volume and type effect body fat. Fourth, no one is keeping any of this a secret. Fifth, exercise is very important in maintaining health in general and weight specifically.

I have lost 15#’s so far and plan to lose another 15#’s in the near future. That was my original goal but after checking my closet I have some neat stuff that require another 5 to 10#’s. So, how am I doing this you ask? By following my fathers advice: “If you are fat it is because you eat too much and if you are not hungry you are not losing weight!” As a chef most of his life he had first hand experience.

Conclusion: if you want to use Weight Watchers, Atkins or any of the organized helps, that cool, but it still comes down to my fathers advice with a little self control thrown in. So please don’t blame McDonalds or Lays, I sure don’t blame all those snacks that attacked me while I skipped my exercise and blimped up! I’ll blog when I reach my goal, no pictures please, I still haven’t figured out the other aging tell tales!

The government will soon becoming out with a new department to oversee that we eat healthy and exercise, so if you ignore my fathers, advice they will be around and help?



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What do these three tags have in common? Discussion tomorrow.



TOMORROW: These are reminder tags for customer service. MPH is Mariano’s in Dallas, reminder to ‘make people happy’, OMG is Friday’s UK’s, that while serving millions of guest a year that each one counts thus ‘one memorable guest. The granddaddy is the plus,  – minus – zero – theory I used at Friday’s. So what’s the big deal? In spite of the huge return on effort, it is the exception to find and receive exceptional customer service. I have seen the excellent results of these three reminders but for each one of these three I have seen thousands that are just empty reminders. One of the biggest mysteries of business is WHY? We address this question in Triceptive. 

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image imageimageimageimageWOW….what a project! 

I have daughters that cross the spectrum from the Boomer, X and Y generations. In fact, I have grandchildren who are smack dab in the middle of the Y generation. I have managed large numbers of people from each of these generations. I have read everything I can get my hands on and listened carefully to business leaders and past associates views.  Most importantly I have talked to representatives of each generation. Finally, I have finished writing my thoughts and advice on this topic. Don’t you just love book teases!!!!


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A problem for governments and businesses alike is non-productive work, or busy work. Sweat is often confused with productivity. A cluttered desk, long hours, even dedication can be confused with results. We devote a major focus in the book to process vs results. Today my research yielded a startling new example of process (non-productive work)  robbing a business of productivity and therefore the ability fairly care for employees and customers alike. I have no way of putting a full measure to how much human effort is consumed in process that  is of no real value. Waste profits no one!



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Not gone BUT forgotten!


Long ago, I got used to people adding an “S” to the end of my name. I guess it’s because they want more than one of me. Be that as it may, I was really surprized to find out that I was dead.

What was my demise? Well, it all started with the London Times. While I was sailing around the world, they were covering the opening of the T.G.I. Friday’s in London at Covent Garden. The Time’s food critic Craig Brown went in to review the food and service.  His article, published in the Time’s Sunday Magazine on September 16, 1990 started the ball rolling. I will quote just a portion of his very up beat article.

“Close to our table there was a framed black and white photograph of a short-haired gentleman with spectacles and an odd stare, looking like a rather young tycoon or a rather old assassin, as is so often the case among white American middle-class males.  Our waitress did not know who he was, but went to find out.  It emerged that he was none other than Daniel Scoggin, founder of Thank God It’s Friday’s, but now, it was thought, sadly deceased.”

Well, at least Craig got my name right. 

When I began research on the book, I was contacted by Karen Forrester, who is Managing Director of T.G.I. Friday’s UK. She wanted to make sure I was still alive, because Karen hoped to meet me and learn more about the history of the company and how I made Friday’s the Number One Casual Theme Restaurant in the World.

At that meeting, she handed me a framed copy of the article from Craig Brown at the London Times. After sharing a good laugh, Karen let down the boom. Not only was I dead, but there was a man named Dan Scoggins (there’s that “S” again) featured on the UK Friday’s website. Do you know what his claim to fame was? He was an Antique Canoe Dealer who sold canoes to Friday’s! By the way, we never did have a canoe in any of the restaurants. We had a racing skull that was 60 feet long and I guess you could have stuck a couple of canoes in there, but their paddles would have been just too short.

As we finish up the book, I’ve devised a little plan to come back to the living. This summer, I’m heading to London to give Karen an award for all the incredibly wonderful job she has done turning around the Friday’s restaurants in the UK. Though she already has numerous awards for her great work, this one might mean a little more as I plan on inviting a very special guest. It seems that Craig Brown is still with the London Times, so he’s getting an engraved invitation to the awards ceremony. Hopefully when he sees me bouncing around on the stage, he’ll print a retraction that says, “Dan Scoggin is back from the dead and about to publish a book that can make anyone a great success in business!”

By the way, the picture above was sent to me by a former CEO of Friday’s. It’s the tip bell from the first store I built on Greenville Avenue in Dallas. Though he didn’t get the name quite right, at least he still knew I was among the living.


Dan Scoggin
Friday’s Founder

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