Posts Tagged book



Times Have Changed
I have found writing a very enlightening process. Hopefully, my readers will get as much out of reading the book as I have had in writing it. Besides combining the book’s content with my years of experience, I have spent much time researching current trends to make this information relevant for today. In this technology driven age, it seems presentation is paramount.  There are a variety of new forms of communication besides traditional publishing. The attention span of the reader is being trained by USA Today, Facebook and Twitter.  The rate and direction of change is hard for even the professionals in the business world to absorb.

Help Wanted
My working research indicated a clear need. The business world is confused. Young people straight out of college have no direction. Companies are failing in record numbers. I have heard the stories from people I have met and interviewed. It is clear to me that business people can become much more successful. All they need is some help. Frankly, I couldn’t wait to get started because I know what it takes to be successful.

The Solution
I gathered a team of professionals to help me with this important piece of work. Initially, we assembled a wealth of information and sorted it into what we felt was a logical outline. Then we wrote our first draft which had sufficient value to attract a respected agent. Along the way we developed our graphics and worked through our first re-write. Our objective has always been clear. It was not to tell the story of T.G.I. Friday’s or to simply be a tell-all memoir. Instead, we have focused on producing a working manual for entrepreneurs, up-start young managers, or anyone who simply wants to have a more successful life. This life-long collection of tools, philosophies, theories and metaphors are all well suited to the task.


Life’s Manual
Recently, I had a little unanticipated “think” time while being hospitalized with a tough flu-like infection. I don’t know if it was the morphine or the high fever, but in my delirium, I had an epiphany. What people need is something simple and easy to use that can still give them dramatic changes. Certainly you are familiar with the manuals you receive with major purchases, automobiles and the like. While there is thick, well document version, almost none of us get beyond the Quick Start Guide” and truthfully some of us only use it when all else has failed! So, our vision is to produce a business success “Quick Start Guide.”

The Right Road
Whether you need a start-up, a tune-up or simply a road map, this guide will help you with goal setting, problem solving, and development.  We are hard at work producing the operating manual that will guide you down the road to your greater development. All we ask is that you think while we teach you the ins and outs of a principle-based foundation that will take you and your business the distance.  When you learn “how to think” not “what you think” you will be on the road to success!

Dan Scoggin
Friday’s Founder


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Why does ‘chain anything’ have a bad connotation or at least represent mediocrity?  I believe the measure of anything is the RESULT. When confronted with the ‘RESULT’  many chain executives choose to compromise quality and reduce the degree of difficulity rather than confront the management required to maintain EXCELLENCE. 

Sorry, but marketing does not change or even mask the RESULT. The RESULT of this ‘CHAIN’ of events is mediocrity. I address this in my upcoming book. Friday’s was an institution not a chain by using management tools aimed at an UNCOMPROMISING standard of EXCELLENCE! Another shameless BOOK plug!

Trying to compromise EXCELLENCE is like trying to let a little air out of a balloon with at hat pin!”  – Daniel. R. Scoggin

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We are very happy to announce hat we have been picked up by one of New York’s top literary agents. He loves the book! His client list is very impressive and his enthusiasm for our work is gratifying. We are in celebration mode and will be for the foreseeable future. With a goal of excellence we are working and reworking every page and will not quit until the publisher says stop or I’ll run you through the press!!!!

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Cowboy capital of the World

Biker Bar Austinimage imageWriting a book is interesting enough on it’s own but in cowboy country you are treated to great sunrises, strange bar seats along with your memories. Bandera, claims the title above and the bar stools are part of the gig. The black and white photo is from the first international Fridays, Birmingham, England. Magic Mike pours while Tim Thwaites Whitbread Chairman – Retail and I observe.

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image imageimageimageimageWOW….what a project! 

I have daughters that cross the spectrum from the Boomer, X and Y generations. In fact, I have grandchildren who are smack dab in the middle of the Y generation. I have managed large numbers of people from each of these generations. I have read everything I can get my hands on and listened carefully to business leaders and past associates views.  Most importantly I have talked to representatives of each generation. Finally, I have finished writing my thoughts and advice on this topic. Don’t you just love book teases!!!!


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A problem for governments and businesses alike is non-productive work, or busy work. Sweat is often confused with productivity. A cluttered desk, long hours, even dedication can be confused with results. We devote a major focus in the book to process vs results. Today my research yielded a startling new example of process (non-productive work)  robbing a business of productivity and therefore the ability fairly care for employees and customers alike. I have no way of putting a full measure to how much human effort is consumed in process that  is of no real value. Waste profits no one!



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Not gone BUT forgotten!


Long ago, I got used to people adding an “S” to the end of my name. I guess it’s because they want more than one of me. Be that as it may, I was really surprized to find out that I was dead.

What was my demise? Well, it all started with the London Times. While I was sailing around the world, they were covering the opening of the T.G.I. Friday’s in London at Covent Garden. The Time’s food critic Craig Brown went in to review the food and service.  His article, published in the Time’s Sunday Magazine on September 16, 1990 started the ball rolling. I will quote just a portion of his very up beat article.

“Close to our table there was a framed black and white photograph of a short-haired gentleman with spectacles and an odd stare, looking like a rather young tycoon or a rather old assassin, as is so often the case among white American middle-class males.  Our waitress did not know who he was, but went to find out.  It emerged that he was none other than Daniel Scoggin, founder of Thank God It’s Friday’s, but now, it was thought, sadly deceased.”

Well, at least Craig got my name right. 

When I began research on the book, I was contacted by Karen Forrester, who is Managing Director of T.G.I. Friday’s UK. She wanted to make sure I was still alive, because Karen hoped to meet me and learn more about the history of the company and how I made Friday’s the Number One Casual Theme Restaurant in the World.

At that meeting, she handed me a framed copy of the article from Craig Brown at the London Times. After sharing a good laugh, Karen let down the boom. Not only was I dead, but there was a man named Dan Scoggins (there’s that “S” again) featured on the UK Friday’s website. Do you know what his claim to fame was? He was an Antique Canoe Dealer who sold canoes to Friday’s! By the way, we never did have a canoe in any of the restaurants. We had a racing skull that was 60 feet long and I guess you could have stuck a couple of canoes in there, but their paddles would have been just too short.

As we finish up the book, I’ve devised a little plan to come back to the living. This summer, I’m heading to London to give Karen an award for all the incredibly wonderful job she has done turning around the Friday’s restaurants in the UK. Though she already has numerous awards for her great work, this one might mean a little more as I plan on inviting a very special guest. It seems that Craig Brown is still with the London Times, so he’s getting an engraved invitation to the awards ceremony. Hopefully when he sees me bouncing around on the stage, he’ll print a retraction that says, “Dan Scoggin is back from the dead and about to publish a book that can make anyone a great success in business!”

By the way, the picture above was sent to me by a former CEO of Friday’s. It’s the tip bell from the first store I built on Greenville Avenue in Dallas. Though he didn’t get the name quite right, at least he still knew I was among the living.


Dan Scoggin
Friday’s Founder

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