“Your brand is formed primarily, not by what your company says about itself, but what the company does.” – Jeff Bezos

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I thought I would take the day off and employ some great guest contributors. Jeff Bezos on the introduction, Will Rogers on the main message and Jerry Della Femina with a postscript..

“Let advertisers spend the same amount of money on improving their product that they do on advertising and they wouldn’t have to advertise it.” ~ Will Rogers

Will would have fit right into the original Friday’s Family and the strategy we employed!

Postscript: “There is a great deal of advertising that is much better than the product. When that happens, all the good advertising will do is put you out of business faster.” ~ Jerry Della Femina

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