“Trying to compromise EXCELLENCE is like trying to let a little bit of air out of a balloon with a hat pin.” – Daniel R. Scogginimageimageimageimage

This is a great time of year to hit the reset button and inspire ourselves with new resolve for the New Year. The #1 goal and focus of the counseling I do and classes I teach is EXCELLENCE. I know it is an over worked – word – concept – topic or whatever but that does not make it any less valuable goal. An interesting exercise is to list the benefits of excellence as a personal and business goal. A list of fifty is easy, just start with excellence builds pride, morale and attracts the best and brightest. Excellence eliminates the majority of the competition and the necessity for  give away marketing. My favorite is its FUN! I could go on but you get the idea.

As I began writing my book I was delighted to be contacted by Karen Forrester, the CEO of T.G.I. Friday’s, UK.  We have become great friends and I a big fan of her work, she has captured the original Friday’s spirit. She pursues EXCELLENCE and guess what, she demonstrates the benefits of it’s pursuit. A list of fifty would be easy but I will give you just one, her customer counts are up over 100% without any give away marketing!

If you choose to pursue the fulfilling goal of excellence I have a word of caution. EXCELLENCE CANNOT BE COMPROMISED. The biggest enemy of EXCELLENCE is compromise or as I call it, the silent killer. It starts innocently with “let’s cut a little slack, just this once” and continues with “does it have to be that good?” Think about it, EXCELLENCE is a never-ending pursuit UP so by definition any compromise would be a step down toward MEDIOCRITY.

 

Start 2014 with a commitment to EXCELLENCE it’s inspirational & FUN! Happy New Year.  

 

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