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“Great companies are founded on principles, standards and goals, empowering everyone to act with a common purpose and goal.” – Daniel R. Scoggin

As we put the finishing touches on the book, one of the key lessons that stands out is that the WHY leads to a better HOW. Weak leaders and companies are RULE driven and great companies are PRINCIPLE  driven. Thinking, challenging and discussing are common in a principle driven organization and frowned upon in a rule driven organization. It is more difficult to be challenged as a leader and guide a group of thinkers but the results are worth the effort. Next time you meet a leader unwilling to be challenged, look at their RESULT.

“Rarely do we find men who willing engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.”Martin Luther King, Jr.

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