I was sitting at a car wash, 20 miles from my home, musing about the fact that I had driven past a number of new, fancy car washes, that didn’t have lines to this older less attractive car wash that did. Why? You guessed it, THEY GIVE A GREAT CAR WASH!

While writing the book I have become a student of current business in general and specifically the restaurant business. Most, experiencing declining sales, are focused on all the outside reasons for poor performance. The ‘economy’, fickle consumer, rising cost, and the old tired facility. Nothing has changed these were the same problems identified when we first launched Friday’s, in the early 70’s. Todays answers are no more creative than those of several decades ago. DISCOUNT, ADVERTISE AND/OR REMODEL but don’t take responsibility and look inside the four walls at product, service and cleanliness.

The Four Walls Theory teaches us to look to ourselves and inside our four walls of operation, literally or metaphorically for the answers.While monitoring many, “looking in all the wrong places” I am also happily monitoring some great success stories. The differences are dramatic. You can read about them in the book but doubling sales and profits is not uncommon. Oh, and without DISCOUNTS, ADVERTISING AND/OR REMODELS!!

I threw in a picture of Tadich’s Grill in San Francisco. Like my car wash it’s older but clean, un remodeled but charming, GREAT FOOD and long lines since 1849!

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