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 I saw a mention of  the STARBURST PLAY on  the internet and thought it would be fun to tell the story of its origins. My final assignment with Boise Cascade took me back to the home office in Boise. I was attending a neighborhood pee wee league football game, it was  fun to watch but a little lop sided. Chatting with the coach after the game he revealed his challenge. He said, “I have a lot of great kids but they know only one play!” Having watched the game I was curious what that play might be. He said, “its the STARBURST PLAY! When the ball is hiked everyone runs in a different direction!”

WOW! What a concept and a theory was born. Assemble your management group and draw on a blackboard your typical X’S and O’S  football line up. Ask everyone to write the top three priorities for the company, on a piece of paper and give it to you. See if  the differing priorities don’t represent the ‘STARBURST PLAY’  for your management. To illustrate the point draw a line and arrow pointing in a different direction for each player on the chalkboard. It doesn’t work in football and certainly doesn’t work in business. 

 

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