One of┬áthe central themes of my upcoming book is THE POWER OF EXCELLENCE. We elaborate on the many benefits that are derived from performance to this standard. It is amazing the power that comes from EXCELLENCE. We ended up asking ourselves the question, ‘What trumps EXCELLENCE? Discounting, couponing, advertising, repackaging, remodeling, the list goes on of what is offered in lieu of, but nothing seems to trump EXCELLENCE. The consumers echo this fact. The amazing thing is that EXCELLENCE is more profitable and certainly more FUN!

The objective of the book is to teach EXCELLENCE as a standard and how to achieve it!


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