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Times Have Changed
I have found writing a very enlightening process. Hopefully, my readers will get as much out of reading the book as I have had in writing it. Besides combining the book’s content with my years of experience, I have spent much time researching current trends to make this information relevant for today. In this technology driven age, it seems presentation is paramount.  There are a variety of new forms of communication besides traditional publishing. The attention span of the reader is being trained by USA Today, Facebook and Twitter.  The rate and direction of change is hard for even the professionals in the business world to absorb.

Help Wanted
My working research indicated a clear need. The business world is confused. Young people straight out of college have no direction. Companies are failing in record numbers. I have heard the stories from people I have met and interviewed. It is clear to me that business people can become much more successful. All they need is some help. Frankly, I couldn’t wait to get started because I know what it takes to be successful.

The Solution
I gathered a team of professionals to help me with this important piece of work. Initially, we assembled a wealth of information and sorted it into what we felt was a logical outline. Then we wrote our first draft which had sufficient value to attract a respected agent. Along the way we developed our graphics and worked through our first re-write. Our objective has always been clear. It was not to tell the story of T.G.I. Friday’s or to simply be a tell-all memoir. Instead, we have focused on producing a working manual for entrepreneurs, up-start young managers, or anyone who simply wants to have a more successful life. This life-long collection of tools, philosophies, theories and metaphors are all well suited to the task.

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Life’s Manual
Recently, I had a little unanticipated “think” time while being hospitalized with a tough flu-like infection. I don’t know if it was the morphine or the high fever, but in my delirium, I had an epiphany. What people need is something simple and easy to use that can still give them dramatic changes. Certainly you are familiar with the manuals you receive with major purchases, automobiles and the like. While there is thick, well document version, almost none of us get beyond the Quick Start Guide” and truthfully some of us only use it when all else has failed! So, our vision is to produce a business success “Quick Start Guide.”

The Right Road
Whether you need a start-up, a tune-up or simply a road map, this guide will help you with goal setting, problem solving, and development.  We are hard at work producing the operating manual that will guide you down the road to your greater development. All we ask is that you think while we teach you the ins and outs of a principle-based foundation that will take you and your business the distance.  When you learn “how to think” not “what you think” you will be on the road to success!

Dan Scoggin
Friday’s Founder

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