imageimageimageimageimageimageUniversally among those successful icons I have studied, money has not been their WHY. In fact they felt money as a WHY was undesirable. In life and business if your WHY is your passion you will never tire of it and the money will come. Another common denominator, among them, is the standard of excellence. Steve jobs went beyond excellence, if that is possible. If he had been a cabinet maker, he said, the back facing wall would have been finished to the same standard as that facing out. I cannot over state the benefits of excellence as a standard. First, it eliminates most of the competition but most importantly it fuels, excites and drives the entire organization. The pursuit of excellence is hard work but FUN! Make excellence the standard of your WHY!

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