Karen Forrester, Managing Director of Friday’s UK and member of the executive committee of Carlson Restaurants, posed and interesting question during one of our recent discussions. Our discussions are always stimulating and I always leave having learned something new. The question: WHY? Most of us personally and in our businesses know WHAT we are doing and HOW we are doing it. In the broadest and deepest sense however do we know WHY? There is an interesting book by Simon Sinek, START WITH WHY on this topic you might find of interest. I have found it a very helpful question to address and I agree with the author about the importance of its answer as an important part of our foundations both personally and in business. I add some additional caveats and give my Friday’s answer in my book but while you (anxiously) wait try answering the question. The exercise is quite revealing!