Why does ‘chain anything’ have a bad connotation or at least represent mediocrity?  I believe the measure of anything is the RESULT. When confronted with the ‘RESULT’  many chain executives choose to compromise quality and reduce the degree of difficulity rather than confront the management required to maintain EXCELLENCE. 

Sorry, but marketing does not change or even mask the RESULT. The RESULT of this ‘CHAIN’ of events is mediocrity. I address this in my upcoming book. Friday’s was an institution not a chain by using management tools aimed at an UNCOMPROMISING standard of EXCELLENCE! Another shameless BOOK plug!

Trying to compromise EXCELLENCE is like trying to let a little air out of a balloon with at hat pin!”  – Daniel. R. Scoggin

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