Innovation is key to progress in all industries. Price cutting should not be confused with innovation nor should clever marketing schemes. Think product. Think Apple!

Change,  in all markets, is inevitable. In the book I draw a sketch of a curving road as an indicator of market change. Oh, did I mention the road is in the mountains, now imagine what happens to those who don’t change. 

Change and innovation require vision. To be a leader you must have vision. I believe in core principles as the key drivers in life and business.  We address this in a unique way, no 10 steps or 7 rules but core values and principles, giving focus and purpose to your decision making and goals.

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