Archive for February 5th, 2013

Marketing

I did the MARKETING for FRIDAY’S the first 15 years.
Here is some MARKETING advice!

Be sure and FIX the tire before you try and fill it with air!

We call it “The Four Walls Theory!”

FIND YOUR POTENTIAL

Linus, in this cartoon accompanied me throughout my career. He still hangs on my office wall and reminds me and I in turn reminded everyone I can, that POTENTIAL is within and only a burden when unfulfilled. I have always been inspired by mentors who had greater expectations for me than I had for myself and gave me the tough love and pushed me to exploit my POTENTIAL. My goal with the book is to inspire the reader to find and exploit their POTENTIAL.