Last night I watched a documentary on McDonald’s near failure, 10 years ago and there is plenty of ink about Sear’s, Wards and the many failing retailers.  I just finished reading a large number of business help books as research looking for the answer to this question.

The question is not what you think. Everyone knows the answer to the first question “why are they failing?”  The real question is why do we repeat ourselves and act surprised at the result!!!!! The bottom line for the Big Mac movie was……..wait for it………..”back to basics!” Q – S – C!  They almost tubed the biggest restaurant company in the world and the answer was “BACK TO BASICS!!!

The ‘Four Walls Theory’ addresses this problem and the problem of proper focus on the basics. We used this ‘back to basics’ theory to save Friday’s from the “Success Syndrome”!

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